AJI-GINISA, the country’s first flavor seasoning mix, celebrates its 20th year with a new celebrity endorser, Popstar Princess Sarah Geronimo.

The singer-actress was chosen to endorse AJI-GINISA because her personality perfectly suits the product’s image. “Sarah is one of the best in the Philippine entertainment industry not only as a singer but as a multi-talent, just like AJI-GINISA, which is the best seasoning mix. At the same time, we want to give our brand the same kind of friendliness and approachability that Sarah has,” explains Takashi Sakurai, Sales, Marketing and Public Relations Director of Ajinomoto Philippines Corporation (APC).

Sarah, on the other hand, reveals that she recently discovered the goodness of AJI-GINISA and is indeed happy to endorse the product. “I am glad to be AJI-GINISA’s brand ambassador. I am impressed with Aji-Ginisa because it can really make dishes more delicious. My mom uses it and we actually cook using Aji-Ginisa. Only Aji-Ginisa brings out the “real gisa flavor and aroma,” she shares.

Aside from a new celebrity endorser, AJI-GINISA marks its 20th year with an improved packaging and improved taste. While keeping its gisa flavor and aroma, it is made meatier to bring out the full goodness of a complete seasoning.

Present during the contract signing were (from left): Richard Yang, Managing Director of Catalytx Advertising Inc.; Takashi Sakurai, Sales, Marketing and PR Director of APC; Katsuaki Ogawa, former President of APC; Divine Geronimo, Sarah’s mother; and Marcia Gina Lopez, Legal Counsel of Viva Productions, Inc.